Master project, AHO
Winner of The DOGA Award for Newcomers & AHO WORKS AWARDS Best Industrial Design.
https://doga.no/merket-nykommer/home-again
https://doga.no/merket-nykommer/home-again
Home Again aims to save lives in the Norwegian fishing fleet by offering a better lifejacket for fishers.
Field observations in Lofoten revealed that many fishers avoid wearing lifejackets because they are unsuitable for the conditions onboard. I developed a new, more comfortable lifejacket prototype, which was positively received during testing.
Designed for comfort and safety, Home Again is less likely to get caught in equipment and helps fishers stay afloat during emergencies, alerting rescue teams to their location. It also features a photo pocket inside, reminding users of loved ones and encouraging regular use.
This project addresses an important safety issue in a tradition-rich culture where regulations are often resisted. By embedding myself in the community and focusing on user-oriented design, I identified the core problem and created a solution that fishers embraced. Home Again exemplifies how user involvement leads to effective design solutions.
